Making the
Purrrfect Bowl
The Switcheroo
Switching from Kibble or Canned?
Avoid tummy troubles by mixing meals made with Nojya with their old food over 7-10 days.
75% Old Food
50% Old Food
25% Old Food
Welcome to the club.
TROUBLESHOOTING
Struggling to switch? Try these
Struggling to switch? Try these
Temperature Hack: Cats rely on scent, and cold food smells like nothing. Warm the mix slightly (or add warm water) to unlock the aroma. Never microwave bone-in meat!
The "Trojan Horse": Crush their favorite treat or their kibble into a dust and sprinkle it heavily on top. They will eat the Nojya mix just to get to the toppings.
Stop Free-Feeding: Stop free-feeding. Put the bowl down for 30 minutes, then pick it up. A hungry cat is a brave cat—they need an appetite to try new textures.
Meal Rotation: Try the 'Separate Meal' method: Old food in AM, Nojya in PM.
The Grocery Guide
One bag, endless menus. Whether you grab what’s on sale or stick to a favorite, our formula turns simple grocery store cuts into a complete meal. No stress, just fresh.
💡 The Golden Rule: When in doubt, look for Ground Meat that is 90% Lean / 10% Fat. It’s the sweet spot for Nojya!
The Chicken Run
Best Pick: 93/7 Ground Chicken (93% Lean, 7% Fat)
Whole-Cut Hero: Chicken Thigh, Skinless & Trimmed (~90/10)
See all cuts (US & Canada names)
Ground
93/7 Ground Chicken (93% Lean, 7% Fat)
Extra Lean Ground Chicken (Canada; 90% Lean, 10% Fat)
Whole Cuts
Chicken Breast (w/ Skin) (Typically 90% Lean, 10% Fat)
Chicken Thigh (Skinless, Trimmed)(Typically 90% Lean, 10% Fat)
The Turkey Trot
Best Pick: 93/7 Ground Turkey (93% Lean, 7% Fat)
Juicier Option: 85/15 Ground Turkey (cook & drain)
See all cuts (US & Canada names)
Ground
93/7 Ground Turkey (93% Lean, 7% Fat)
85/15 Ground Turkey (85% Lean, 15% Fat)
Extra Lean Ground Turkey (Canada; 90% Lean, 10% Fat)
Whole Cuts
Turkey Breast (w/ Skin) (Typically 90% Lean, 10% Fat)
Turkey Thigh (Skinless, Trimmed) (Typically 90% Lean, 10% Fat)
The Beef Eater
Best Pick: 90/10 Ground Beef, a.k.a. Ground Sirloin
Steak Night: Top Round Steak (~93/7)
See all cuts (US & Canada names)
Ground
90/10 Ground Beef (Also Called Ground Sirloin; 90% Lean, 10% Fat)
93/7 Ground Beef (Also called Extra Lean Ground Round/Sirloin; 93% Lean, 7% Fat)
85/15 Ground Beef (Also called Extra Lean Ground Round/Sirloin; 85% Lean, 15% Fat)
Extra Lean Ground Beef (Canada; 90% Lean, 10% Fat)
Whole Cuts
Top Round Steak (Typically 93% Lean, 7% Fat)
Sirloin Tip Steak (Typically 92% Lean, 8% Fat)
Flank Steak (Typically 90% Lean, 10% Fat)
The Pork Place
Best Pick: 90/10 Ground Pork
Whole-Cut Hero: Pork Loin (~92/8)
See all cuts (US & Canada names)
Ground
90/10 Ground Pork (90% Lean, 10% Fat)
Extra Lean Ground Pork (Canada; 90% Lean, 10% Fat)
Whole Cuts
Pork Shoulder (Lean Only) (Typically 93% Lean, 7% Fat)
Pork Loin (Typically 92% Lean, 8% Fat)
Pork Chop (Typically 90% Lean, 10% Fat)
The Lamb Chop
Best Pick: Ground Lamb (~85/15, cook & drain)
Leaner Option: Lamb Loin or Leg, Trimmed
See all cuts (US & Canada names)
Ground
Ground Lamb (Typically 85% Lean, 15% Fat)
Lean Ground Lamb (Canada; Typically 85% Lean, 15% Fat)
Whole Cuts
Lamb Loin/Leg (Trimmed) (Typically 85% Lean, 15% Fat)
Lamb Sirloin (Trimmed) (Typically 85% Lean, 15% Fat)
Lamb Shoulder (Trimmed) (Typically 85% Lean, 15% Fat)
Inside the Scoop
Meat provides the protein; we provide the rest. Our precise blend fills the nutritional gaps in grocery store meat to turn simple cuts into complete & balanced meals.
| Nutrient | Per Scoop (33g) | % |
|---|---|---|
| Crude Protein (min) | 6.6 g | 20.0% |
| Crude Fat (min) | 3.3 g | 10.0% |
| Crude Fiber (max) | 0.33 g | 1.0% |
| Moisture (max) | 2.31 g | 7.0% |
| Ash (max) | 8.25 g | 25.0% |
| Key Functional Nutrients | ||
| Taurine (min) | 0.66 g | |
| Calcium (min) | 2.03 g | |
| Omega-3 DHA (min) | 0.37 g | |
Calorie Content (Calculated): 2,788 kcal/kg or 92 kcal/scoop.
Nojya is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for Adult Maintenance when added to meat & prepared as directed. As sold (powder only), this product is intended for intermittent or supplemental feeding. View Full Nutritional Analysis