Making the
Purrrfect Bowl
the recipe for
Easy Peasy Meals
Meet our signature recipe. The only one you'll ever need. Period.
Pro Tip: You can edit the values to instantly scale your batch to 5 lbs, 10 lbs, or more! We do the math so you don't have to!
The Daily Bowl Builder
Use the interactive guide below to find the perfect starting point to feed your cat based on their weight and activity level.
Every cat is different. These are starting guidelines. Monitor your cat's weight and adjust as needed.
The Switcheroo
Switching from Kibble or Canned?
Avoid tummy troubles by mixing meals made with Nojya with their old food over 7-10 days.
75% Old Food
50% Old Food
25% Old Food
Welcome to the club.
TROUBLESHOOTING
Struggling to switch? Try these
Struggling to switch? Try these
Temperature Hack: Cats rely on scent, and cold food smells like nothing. Warm the mix slightly (or add warm water) to unlock the aroma. Never microwave bone-in meat!
The "Trojan Horse": Crush their favorite treat or their kibble into a dust and sprinkle it heavily on top. They will eat the Nojya mix just to get to the toppings.
Stop Free-Feeding: Stop free-feeding. Put the bowl down for 30 minutes, then pick it up. A hungry cat is a brave cat—they need an appetite to try new textures.
Meal Rotation: Try the 'Separate Meal' method: Old food in AM, Nojya in PM.
The Grocery Guide
One bag, endless menus. Whether you grab what’s on sale or stick to a favorite, our formula turns simple grocery store cuts into a complete meal. No stress, just fresh.
The Chicken Run
Ground
93/7 Ground Chicken (93% Lean, 7% Fat)
Extra Lean Ground Chicken (Canada; 90% Lean, 10% Fat)
Whole Cuts
Chicken Breast (w/ Skin) (Typically 90% Lean, 10% Fat)
Chicken Thigh (Skinless, Trimmed)(Typically 90% Lean, 10% Fat)
The Turkey Trot
Ground
93/7 Ground Turkey (93% Lean, 7% Fat)
85/15 Ground Turkey (85% Lean, 15% Fat)
Extra Lean Ground Turkey (Canada; 90% Lean, 10% Fat)
Whole Cuts
Turkey Breast (w/ Skin)(Typically 90% Lean, 10% Fat)
Chicken Thigh (Skinless, Trimmed)(Typically 90% Lean, 10% Fat)
The Beef Eater
Ground
90/10 Ground Beef (Also Called Ground Sirloin; 90% Lean, 10% Fat)
93/7 Ground Beef (Also called Extra Lean Ground Round/Sirloin; 93% Lean, 7% Fat)
85/15 Ground Beef (Also called Extra Lean Ground Round/Sirloin; 85% Lean, 15% Fat)
Extra Lean Ground Beef (Canada; 90% Lean, 10% Fat)
Whole Cuts
Top Round Steak (Typically 93% Lean, 7% Fat)
Sirloin Tip Steak (Typically 92% Lean, 8% Fat)
Flank Steak (Typically 90% Lean, 10% Fat)
The Pork Place
Ground
90/10 Ground Pork (90% Lean, 10% Fat)
Extra Lean Ground Pork (Canada; 90% Lean, 10% Fat)
Whole Cuts
Pork Shoulder (Lean Only) (Typically 93% Lean, 7% Fat)
Pork Loin (Typically 92% Lean, 8% Fat)
Pork Chop (Typically 90% Lean, 10% Fat)
The Lamb Chop
Ground
Ground Lamb (Typically 85% Lean, 15% Fat)
Lean Ground Lamb (Canada; Typically 85% Lean, 15% Fat)
Whole Cuts
Lamb Loin/Leg (Trimmed) (Typically 85% Lean, 15% Fat)
Lamb Sirloin (Trimmed) (Typically 85% Lean, 15% Fat)
Lamb Shoulder (Trimmed) (Typically 85% Lean, 15% Fat)
💡 The Golden Rule: When in doubt, look for Ground Meat that is 90% Lean / 10% Fat. It’s the sweet spot for Nojya!
Inside the Scoop
Meat provides the protein; we provide the rest. Our precise blend fills the nutritional gaps in grocery store meat to turn simple cuts into complete & balanced meals.
| Nutrient | Per Scoop (33g) | % |
|---|---|---|
| Crude Protein (min) | 6.6 g | 20.0% |
| Crude Fat (min) | 3.3 g | 10.0% |
| Crude Fiber (max) | 0.33 g | 1.0% |
| Moisture (max) | 2.31 g | 7.0% |
| Ash (max) | 8.25 g | 25.0% |
| Key Functional Nutrients | ||
| Taurine (min) | 0.66 g | |
| Calcium (min) | 2.03 g | |
| Omega-3 DHA (min) | 0.37 g | |
Calorie Content (Calculated): 2,788 kcal/kg or 92 kcal/scoop.
Nojya is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for Adult Maintenance when added to meat & prepared as directed. As sold (powder only), this product is intended for intermittent or supplemental feeding. View Full Nutritional Analysis