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Welcome to the Easy Side of Feline Nutrition

Nojya was created for the cat parent who wants the absolute best nutrition for their companion without the complex math, confusing recipes, or hours of prep.

If you ever felt held back by expensive raw options & subscriptions, too-confusing-to-follow or too-nervous-to-try DIY recipes, this is where your journey to confidence begins.
Discover the Philosophy
THE SCIENCE

Aligning the Bowl with Biology:
The Truth About Cats

DIET TYPE Strict Carnivore

The Meat-First Mandate

Cats are obligate carnivores, meaning their bodies require fresh protein and thrive on animal tissue for energy, essential nutrients, and proper physiological function. Today, while cats have been domesticated, their ancestral needs remain the same, even if their killer instinct is mostly their cuteness these days.

Nojya is built entirely around meeting those ancestral needs: We take that same core approach to their biological requirements (the need for fresh meat) and make it simple, giving you the confidence to meet their precise biological needs without any guesswork. You supply the fresh, human-grade meat, and our precise mix adds the essential vitamins and minerals your cat needs to thrive.

WHY CHOOSE NOJYA
Just Add to Meat for Complete & Balanced Meals
Nutrition Attuned to Your Cat's Ancestral Needs
Nutritionist Formulated
Meets AAFCO Nutritional Requirements
cat drinking water
hydration A Core Biological Requirement

Addressing the Low Thirst Drive

The single most critical element for a cat's long-term well-being is hydration. Cats naturally have a low thirst drive because, throughout their evolution, they've derived up to 80% of their daily moisture from the prey they consumed. That essential requirement for moisture from their diet remains exactly the same for indoor cats today.

Nojya is designed to meet that essential requirement by starting with a base of fresh store-bought meat, which is already 70-75% water. Our recipe ensures peak hydration and optimal mixing by having you add a touch more water. This transforms every meal into a highly moisture-rich blend, helping support vital kidney and urinary health—honoring their physiological biological needs.

10% Kibble
70% Fresh/Raw
Comparing moisture content in food
our promise

You Supply the Love (and Meat),
We Supply the Science

Nojya is the essential key to a complete, fresh-meat meal. Just one scoop instantly transforms store-bought protein into a complete & perfectly balanced meal, helping your cat thrive.

1

Pick the Meat

Buy fresh human-grade meat

2

Add Nojya

Mix in our nutrient blend & some water

3

Serve with Love

Watch them thrive

We believe feeding your cat the freshest, most biologically appropriate diet should be simple, budget-friendly, and stress-free.

Empowering Parents.
Perfecting Meals.

Animal Plasma
A highly digestible, natural source of antibodies and protein, proven to support immune function and improve palatability for picky eaters
Taurine
An essential amino acid that cats must get from their diet. It is non-negotiable for optimal heart muscle function and eye health
Egg Yolk & Fish Oil
Provides essential fatty acids like Omega-3 DHA for superior skin health, a soft, shiny coat, and cognitive support.
Bio-Available Minerals
The highest quality minerals, so your cat’s body can easily absorb and use them for energy (Iron) and healthy skin (Zinc). It ensures they get the full benefit of every scoop.
Vitamin B Complex
A complete profile of B-Vitamins (Biotin, Riboflavin, B12, B6) essential for converting food into sustainable, playful energy.
Soluble Fiber
Gentle, plant-based fiber (Psyllium Husk) that aids smooth digestion, nutrient absorption, and helps maintain consistent litter box habits

Our ingredients aren't just checked off a list; they are selected for bio-availability and function. Nojya is expertly crafted to meet the AAFCO Nutritional Guidelines for Adult Maintenance Cats. We give you full control over the meat source while guaranteeing the scientific precision of the final bowl.

See Our Full Ingredient Panel